Auserio's Tale from the Artisan's Heart
We believe in ourcraftsmanship, and we are confident in the exceptional products we create.
That's why we offer a unique guarantee - if you encounter any issues with ourshoes, simply connect with us, and we'll replace them free of charge.
Auserio is more than a brand, it's a testamentto passion, knowledge, and the pursuit of excellence.
It begins in the enchanting city of Agra, where the art of shoemaking runs in our veins.
In 1989, my father laid the foundation of a small shoe factory, kindling the spark that would later ignite the creation of Auserio.
Years passed, and life led me to the vibrant land of Australia, where I pursued my education in the heart of Melbourne.
Though far from my family's traditional shoe-making business, I carried with me the basic knowledge of shoes and an innate passion for the craft.
While I was trained as a chef, I couldn't ignore the burning ambition to contribute to the footwear industry.
With the multicultural influences of Australia, I delved deeper into the art of shoemaking, absorbing diverse styles and cultures.
There, I honed my skills and learned the intricacies of shoe design. It wasn't long before I realized a significant void in the fashion landscape, especially when it came to footwear in India.
A glaring disparity existed between international style and the offerings available in our homeland. Determined to bridge this gap, I decided to bring about a transformation.
In 2012, I returned to India and, after a year of meticulous research in the shoe industry, founded Auserio.
Our mission was crystal clear – as manufacturers, our aim is to provide the best quality leather products and dispel myths by imparting knowledge about pure leather (i.e., Full Grain Leather, Top Grain, and Genuine Leather) to everyone, all at prices that make the best quality leather accessible to all.
The name Auserio signifies a fusion of Australia and India, symbolizing the global perspective that influences our design.
At Auserio, we're not just selling shoes, we'redelivering a promise of Style, Quality, and Affordability.
How Auserio Brings Pure Leather to Your Doorstep at Affordable Prices?
We've redefined the equation of Best Quality
Leather by making it accessible to everyone without the extravagant price tag.
Our commitment to excellence enables you to enjoy life's finer things without
emptying your pockets.
So, how do we work our magic? It's a blend of
craftsmanship, innovation, and community:
Direct-to-Consumer Magic: We've bid farewell to middlemen. By
establishing a direct connection from our workshop to your closet, we eliminate
unnecessary costs and pass those savings directly to you.
Artistry at Its Finest: Nestled in the heart of Agra, our in-house
artisans infuse their passion into every product. This not only guarantees
top-notch quality but also keeps our production costs in check.
Local Legends: We take pride in our collaboration with local
artisans and suppliers who share our vision of best quality leather accessible
for all. This partnership not only strengthens our community but also helps us
maintain accessible pricing.
Digital Dreams: Our robust online presence allows you to shop
from the comfort of your home. Bid farewell to the added expenses of
brick-and-mortar stores; we're just a click away.
We're not just selling products, we're offering
an experience
It's an experience where quality and affordability harmoniously unite to bring
you the best of both worlds.
We believe in ourcraftsmanship, and we are confident in the exceptional products we create.
That's why we offer a unique guarantee - if you encounter any issues with ourshoes, simply connect with us, and we'll replace them free of charge.
Auserio is more than a brand, it's a testamentto passion, knowledge, and the pursuit of excellence.